brazilian keratin


BRAZILIAN BLOW DRY / TREATMENT: The Latest Celebrity Secret in Hair Care


A Brazilian Blowdry will eliminate frizz, strengthen and add shine to your hair while also allowing you to style with curls or gentle waves.
The Brazilian Blowdry Treatment softens, smoothes and conditions to give you amazing frizz-free hair. The treatment will washout slowly over 3-4 months* and doesn't guarantee poker straight hair* (*unlike an IHR/Bio-Ionic Permanent Straightening) but it will dramatically improve the manageability of your hair.
This new Brazilian Hair Straightening System is a Keratin based treatment, it's break-through process that transforms the hair in its entirety. Keratin is the primary protein of the skin, hair and nails. This natural substance gives hair the ability to return to its original healthy, shiny, smooth state. Results are visible immediately after treatment is completed, you'll be amazed to see the difference.

Hair looks healthy and youthful, it resembles children's hair, soft, smooth and healthy.




  • Brazilian Blow-dry is kinder on your hair - improving the condition by adding Keratin the natural protein of hair (a bit like Nanomax). This treatment restores hair resiliency: humidity, rain or sweat will no longer affect the hairstyle. No more frizzy hair!
  • Brazilian Blow-dry can be applied over other previous straightening systems.
  • Brazilian Blow-dry is a much quicker process to apply 1.5 - 3 hours depending on the length of hair and the thickness.
  • Brazilian Blow-dry is cheaper than a full Permanent Hair Straightening System - Ocean Salon prices start at just £149.
  • Brazilian Blow-dry can be use on all hair, including chemically treated hair (coloured, permed, relaxed, highlighted and bleached! Infact it works BETTER on these hair types - the more damaged the better. Which means all clients can benefit no matter how damaged your hair.. the system will improve your hair's condition and strength. It can also be done on hair which is too short for a japanese permanent straightening.
  • Brazilian Blow-dry does not guarantee a straight result - some clients may still have a wave but hair is much more manageable after treatment and reduces the amount of time required to style hair dramatically.. in some cases to wash and go, others may require some blow drying and minimum styling time.
  • It's not Permanent: The result fades progressively with every wash. With other permanent systems the previously straightened hair does not need to be treated again, with this system the whole head has to be treated again. A specialist Shampoo and Conditioner without Sodium-Chloride (Sulfate-Free) is available which helps prolong and maintain the effect. It has to be done more frequently than an IHR Straightening to maintain the effect (3-4 monthly, as opposed to 8-12 months). With virgin (previously uncoloured or processed) hair the result may fade faster.



You like your hair straight, but you're looking for alternatives to pressing, ironing or relaxing to get that glossy mane you want. Maybe you want to try a keratin treatment, which has become increasingly popular in recent years.

Known by several different names, including Brazilian Keratin Treatment (BKT for short, an acronym you'll often see on various hair forums) and Brazilian straightening treatment, as well as various brand names, this is the newest craze for getting silky straight hair.

Is a BKT suitable for black hair and if so, what can you expect?

Brazilian straightening treatments don't have the tried-and-true chemicals you'll find in typical black hair relaxers, such as sodium hydroxide or calcium hydroxide, or chemicals you'll find in curling perms like ammonium thioglycolate. Your hair is straightened with the active ingredient keratin, a protein very like one of the components of human hair. Keratin works to "naturally" straighten the hair. Fans of the treatment claim that it actually strengthens the hair since keratin is so similar to hair's natural protein.

Previously Processed Hair:
Anyone who relaxes her hair knows that some coloring processes are especially harsh on top of already processed hair. You also can't apply a relaxer to previously relaxed hair without worry of over processing. However, a keratin treatment works well on colored, highlighted or previously processed hair.



"Brazilian Keratin Treatment" Service
Expect a keratin treatment to take at least a couple of hours to complete, from beginning to end. Our specialist stylist applies a keratin solution to your hair, much as she would hair colour. Hair is blown dry and then sealed with a hot iron. The hot iron is required to seal the formula into the hair's cuticle.

Brazilian Keratin Treatments prices start at just £149.

How Long it Lasts:
Unlike relaxers and curly perms, a keratin treatment gradually washes away. You'll notice your hair's natural curl return over time, anywhere from six weeks to a few months. To get the longest lasting results, our Team recommend the use of shampoos that have a neutral pH, that are sodium chloride and sulphate free: Global Keratin, L'Kerabelle and Inoar.

AKA: Brazilian Hair Straightening is also knows as the Brazilian Blowout, Brazilian Keratin Treatment, Brazilian Straightening System, Progressive Straightening and Escova Progressiva among others.





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